Data analytics
Turning a business question into a defensible answer
Framing the question precisely, establishing whether the data can answer it, and reporting the result with its caveats attached. The output is rarely a model — it is a number someone will act on, with the reasoning visible behind it, and the recurring reporting that follows once that number starts to matter.
- Exploratory and diagnostic analysis, cohort and segment work
- KPI and metric definition — including what a metric will not tell you
- Forecasting, trend and variance analysis
- Dashboards and recurring management or regulatory reporting